Companies develop new products to meet customer demands, stay ahead of the competition, increase revenue, and brand exposure, attract new customers, and drive innovation. The approval process for newly developed products involves members from R&D, marketing, finance, and quality assurance. They ensure the new products are developed to the industry standard and meet customer expectations. The traditional approach to managing these approvals can be quite challenging as the new products can suffer from misalignment with the market needs, budget overruns, quality issues, and delays in market introduction. Instead, having a structured approval process with an automation system like Cflow can get rid of this scenario. Cflow lets you overcome these challenges effortlessly with its automated workflows ensuring thorough review and timely approvals.