Retail companies rely a lot on customer feedback or suggestions for improving the quality of their product offerings. Feedback from customers can be gathered through emails, or surveys, or direct outreach. Irrespective of the manner in which feedback is gathered, the information contained in the feedback must be structured and aligned with the company’s goal. The approval process must ensure that all these conditions are adequately addressed in the customer’s feedback. For accurate and speedy approval of customer feedback requests, you need a streamlined workflow that is devoid of redundant steps. Automation brings structure into the customer feedback approval process, which helps retailers gather useful insights into the performance of their product. An automated solution like Cflow ensures that customer feedback requests are compliant with company policies and provide useful insights into the product quality.