Product lifecycle management (PLM) approvals are essential for ensuring that all stages of a product’s lifecycle, from concept to end-of-life, are managed effectively and aligned with the company’s strategic goals. PLM involves coordinating activities related to product development, design, manufacturing, marketing, and retirement. The approval process typically requires input from product management, engineering, marketing, and sometimes finance teams, who must review the PLM strategy to ensure it is feasible, aligned with market needs, and capable of delivering the desired outcomes. A well-structured approval process ensures that all PLM activities are thoroughly evaluated, approved, and executed to maximize product success.Without a formalized approval process, PLM activities can be disjointed, leading to delays, quality issues, or missed opportunities to optimize the product’s lifecycle. Inadequate planning and approval can result in products that fail to meet market expectations or align with business objectives. By implementing a structured approval workflow, businesses can ensure that all PLM activities are carefully reviewed and approved before they are implemented. Automating this process with Cflow helps streamline PLM approvals, reduce risks, and improve the overall management of product lifecycles.