Marketing teams are tasked with maintaining the relevance and accuracy of the official website of the company. To achieve this, marketing teams post videos, blog posts, metadata, product description and product upgrade information regularly on the website. Most marketing teams make use of a content management system (CMS) to carry out these changes or upgrades to websites. Prior to posting marketing content, appropriate marketing managers need to review and approve the content. Content submitted by content creators and editors is reviewed and approved by marketing managers and legal teams (sometimes). A well-structured approval process ensures that all CMS updates are thoroughly reviewed, approved, and implemented without errors. Automating the CMS update approval workflow brings consistency and speed into the process. A workflow automation solution like Cflow ensures that all CMS updates are carefully evaluated and approved before being posted on the website. Content that is published via an automated workflow in Cflow is devoid of errors and inconsistencies.