Organizations issue press releases to let media and the public know about their developments and main events. Press releases are a channel that keeps the public informed about the achievements of the business and building brand reputation. Before publishing a press release, it needs to go through approvals from multiple departments. Only when multiple departments collaborate for review and approval of press releases can it be approved for release. Duly reviewed and approved press releases are aligned with the branding strategy of the organization. Proper review of press releases is not possible by following manual processes. Automating the approval of press releases makes the review and approval more efficient. A workflow solution like Cflow helps organizations to structure their press release approval process so that all approvals are obtained on time.