What Is Operational Intelligence And How It Streamlines The Business Processes?

operational intelligence

Globally, the digital revolution in the manufacturing industry is accelerating, leading to faster operations and greater data collection than in the past. Modern factories are becoming increasingly dependent on automated systems, advanced industry technology, and tools. Manufacturing businesses still face challenges with real-time end-to-end monitoring despite these developments. Certain areas of the manufacturing floor continue to be opaque and segregated, making data inaccessible without halting production to examine machinery in person.

Real-time operational intelligence is what manufacturing’s digital transformation should ultimately aim to achieve. This kind of information can assist in cutting expenses, boosting productivity, decreasing downtime, and more. This article will go into extensive detail on operational intelligence, including what it is, what technologies are commonly included in OI solutions, and how to set up an OI platform in your organization.

What Is Operational Intelligence?

Operational intelligence is the analysis of data generated or collected in real-time by an organization’s IT infrastructure. It also entails giving consumers access to the analysis’s findings in a way that makes sense so they may act promptly and wisely in response to the information. It is an assortment of real-time decision-support business analytics solutions.

To analyze and process the data as it comes in, OI collects and aggregates various data streams that reflect ongoing company processes and associated external elements. The main audience for OI apps is front-line employees, who should be able to act more quickly in crises or make more informed business choices if they have timely access to business intelligence (BI) and analytics data.

The most recent automation technologies, machine learning (ML) and artificial intelligence (AI) algorithms, constitute the foundation of modern operational intelligence. These technologies allow for dynamic real-time business analysis and provide employees and managers with timely, relevant information. To conduct queries against a stream of real-time data and provide insights, OI solutions are often linked to already-existing enterprise IT infrastructure.

Operational business intelligence (OBI) developed from operational business intelligence (OBI), primarily concerned with using typical BI reporting and querying techniques. Although operational intelligence (OI) elevates the notion to a higher analytics level, operational BI and OI are occasionally used synonymously.

What Makes Operational Business Intelligence Important?

An event-centric approach to data analysis, coupled with a continuous flow of fresh information that empowers staff members to be more productive and make better decisions in real time, is a fundamental commercial benefit of operational intelligence.

When OI tools and technologies are used properly, businesses in a variety of industries and market sectors can monitor all important business activities in real-time, spotting threats and inefficiencies, spotting new business opportunities, and giving workers and front-line teams relevant data and operational solutions so they can integrate them right away into the workflow.

Managers and employees in companies that do not use the capabilities of contemporary operational intelligence tools must keep an eye on business activities for a predetermined amount of time to modify workflows or enhance operational procedures. An organization can only move on with producing charts, graphs, and other visualizations that help it pinpoint the areas in need of development once a substantial amount of data has been gathered. With this method, collecting, organizing, and visualizing data frequently takes weeks, months, or even years in certain situations. Data gathered in this manner usually needs to be updated and pertinent. The problem is intended to be resolved by OI solutions, which give businesses rapid access to real-time data processing and analysis. Typically, OI offers action-centric solutions that are immediately implementable to front-line employees.

Difference Between Operational Intelligence And Business Intelligence

Operational Intelligence solutions could come with various specialized features and technology. One such element is business process management (BPM), which makes it possible to implement model-driven procedures and policies. Contextualizing and acting upon the data and insights your analytics tool suite provides requires an understanding of the distinctions between operational and business intelligence. There are significant distinctions between operational and business information, even though both are utilized to spur action and assist in decision-making.

Business intelligence keeps an acute focus on prioritizing the identification of efficiencies that maximize revenue or profitability. Typically, business intelligence is capturing a momentary snapshot of data at a specific point in the past and analyzing it to determine how the company might succeed more in the future.

Operational intelligence, on the other hand, is more concerned with systems than with profit. Operational intelligence is the process of gathering and analyzing data in real-time to identify patterns or anomalies that may impact the performance of IT systems and to assist front-line staff in making the most informed decisions regarding resolving these problems.

Operational Intelligence (OI) solutions enable corporate managers and front-line workers to view current operational process activity and take timely action based on the results, manually or automatically. The goal is to direct operational decisions and activities in the present rather than to aid in planning.

Key Benefits Of Operational Intelligence

To facilitate efficient decision-making about IT operations, operation- intelligence integrates event and network monitoring in real-time with advanced data analytics tools and dashboards. When properly integrated, these features can benefit your company:

  • Having the ability to regularly make well-informed and meticulously considered business decisions.
  • Detects network activity patterns that disclose security risks and provide fresh information.
  • Quickly identify significant operational and security events.
  • Make the most of user- and computer-generated data.
  • Functionality of the IT infrastructure being monitored.
  • Quickly identify and look into anomalies to stop SLA violations and data breaches.
  • It enables you to respond to operational concerns with more accuracy.
  • Optimization of the amount of commercial value that may be obtained from data produced by humans and obtained via IT systems.
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How Does Operation Intelligence Work?

To assist employees in promptly recognizing and addressing issues and opportunities in business operations, data analysis is typically completed concurrently with data processing or immediately afterward in Open Innovation efforts. Real-time business intelligence systems that are configured to analyze incoming data are frequently deployed along with real-time data integration technologies that facilitate the collection and organization of various pertinent data sets for analysis.

Moreover, stream processing systems and big data platforms like Hadoop and Spark can play a role in OI, especially in applications that need advanced analytics and involve enormous volumes of data. Furthermore, several IT suppliers have developed specialized operational intelligence platforms by including data analytics, real-time monitoring, and streaming technologies.

Another crucial component of operation- intelligence is the capacity to effectively visualize and communicate the findings to employees and managers of companies. Because of this, a strong OI platform should enable a range of interactive dashboards that are customizable and contain various metrics, charts, and KPIs. It should also be able to notify and alert end users to the most recent findings instantly. Automated processes might start when preset thresholds or other requirements are met. For instance, certain price thresholds may cause stock trades to occur.

Operational intelligence and business intelligence are terms that are used interchangeably. But, business leaders must understand the difference between operational intelligence and business intelligence in order to leverage the benefits of both these methodologies.

Understanding the difference between these methods is essential to contextualize these processes and take action on the insights provided by the solution. Both types of intelligence involve driving action through informed decision-making, but there are key differences in the ways they accomplish the goal. 

OI focuses on collecting and analyzing data in real time for the purpose of identifying bottlenecks that could impair the operations of the business. Operation intelligence also aids front-line workers in making better decisions for dealing with these issues. On the other hand business intelligence takes a more narrow approach to increasing revenue or profit. This process takes a snapshot of data at a particular time interval, which the users utilize to better understand how business operations can be improved.

Which Technological Advancements Underpin Operational Intelligence?

Organizations implementing operations intelligence must either create a single tool with numerous features or integrate various technologies. The general categories of data gathering, processing, and visualization can be used to group these features.

1. Data collection

Observing server and network events in real-time is a need of OI for organizations. That does not imply, however, that the process happens right away. In general, “real-time” refers to the amount of time required to gather data, prepare it for analysis, and make it usable for making decisions. This can take up to a minute, or less than a second. Analysts can get up-to-date information on server or network conditions thanks to the continuous flow of data generated by operation business intelligence data gathering.

2. Data visualization

Current OI solutions can handle millions of data points every day and are quite good at extracting information from a variety of sources. Typically, dashboards are used to display and make sense of the data. Analysts can personalize these dashboards according to their specific role in fulfilling the needs of their organizations by setting them up to present data in various ways.

3. Monitoring real-time status

One of the most popular uses of operational intelligence is the real-time monitoring of industrial activities and processes. This can involve using sensors built into machinery, pieces of mechanical equipment, and infrastructure to monitor it. It can also involve keeping an eye on IT networks, software, server event logs, and other components of industrial infrastructure that must be operational around the clock and able to generate real-time updates that are swiftly transmitted to a central location for further processing and analysis. Every OI solution will provide real-time data source monitoring. The key component of OI is that analysis and alerts are provided as they happen, frequently within seconds of the event data being generated, regardless of whether the data is derived from manufacturing floor machine sensors, a retail sales feed, or alerts generated when an application deployed to customers begins to crash.

4. Dashboards

The most advanced operational intelligence systems available today combine information from numerous sources, sometimes analyzing millions of data points every day or more. The data is presented and made actionable for front-line analysts and IT personnel through the use of visual dashboards. Dashboards can be tailored to the needs of the company or the particular job function of the user, and they can be set up to present data in a variety of ways.

5. Data analysis

One of the main advantages of analysis in OI is its capacity to dismantle data silos. Numerous web-based apps are regularly used by major organizations nowadays, which leads to a high number of IT problems. To find out if these programs are still operating normally, analysts must look at each one of them as an independent data source. By enabling the correlation of events from various sources, OI solutions remove the need to look into each source separately. By combining data from several sources so that computers or people may evaluate it all at once rather than piecemeal, these tools dismantle data barriers.

This process is the fundamental step in OI’s data analysis method, which uses machine learning and artificial intelligence (AI) tools. Because of these characteristics, OI can analyze data more quickly and effectively than with traditional methods, which makes it easier to extract useful insights from unprocessed data.

6. Report generation

Both a live dashboard and reports help react to circumstances as they arise and provide a more comprehensive picture of the current environment. The most effective OI solutions provide reporting that is understandable to non-expert data scientists as well.

7. Machine learning and big data analytics

By utilizing artificial intelligence, OI allows advanced models and algorithms to interpret enormous data sets. Hundreds of terabytes of data must be indexed daily by a competent OI system, and it must be processed and analyzed to continuously forecast possible outcomes and reveal new business prospects.

8. Forecasting and prediction of trends

Large volumes of operational data stored in a modern data storage infrastructure, such as a unified namespace (UNS) or data lake, can be utilized by an OI platform if the organization has one in place. Using this data, the software may produce projections, business trends, and market predictions.

9. Scalability

An OI solution must be able to keep up with the rapidly growing needs for data processing and storage to be of any utility. When implemented correctly, open-interface technologies ought to be infinitely scalable, requiring just the addition of processing power when needed through a cloud-based infrastructure.

Steps Involved In Implementing Operational Intelligence

Create goals:

Even if OI has a wide range of applications, it’s still important to identify the ones where it will work best. This strategy uses the organization’s primary pain points to determine how OI can quickly and efficiently reduce those pain points through analysis.

Develop a team:

Set up a group that can choose, develop, and manage the OI solution to handle obstacles. This phase of implementation is usually led by a C-level executive, such as a CDO, CFO, CIO, CMO, or CTO, depending on the specific difficulties the project is meant to address.

Auditing the operational data:

A detailed comprehension of the data that OI will analyze is necessary for its deployment to be effective. For this procedure to be successful, there needs to be enough raw data that the solution can access. The main task of this phase is to audit the data and ascertain what is being generated and how it is being stored. 

Enrich data:

Data from an organization is rarely ready for OI without enhancement, whether it is because of inadequate volume, acceptable quality, or just outdated data. It is imperative to clean up the data before implementing an OI solution to prevent the analytical errors that data will invariably avoidably cause. The team members usually need to upgrade data sources and modify the architecture of some systems, this process tends to be complicated. Furthermore, it can call for the incorporation of new data sensors or adjustments to the transaction recording protocols.

Set up metrics to analyze data:

Typically, data enhancement and the creation of key performance indicators (KPIs) for the OI solution happen simultaneously. KPIs ought to offer a numerical assessment of the issues that this solution is meant to resolve. OI frequently aims to decrease downtime, shorten client wait times, or boost revenue. It is reasonably simple to quantify each of these benefits by choosing the right KPIs.

Take a small step:

For any significant IT project, starting small is usually a smart idea, but it’s especially helpful when deploying OI. One excellent practice that will enable you to progressively add challenges to tackle and their corresponding metrics is to start with a pilot project that concentrates on a single KPI.

What Difficulties Lie Ahead In Obtaining Operational Intelligence?

1. Reluctance to Adjust:

Even those who think they are forward-thinking will not always be enthusiastic about employing OI tools in an organization. This reluctance may stem from several factors, including an antiquated company culture, a general lack of technical expertise, and the difficulty of rearranging roles and procedures to apply these tools. Providing in-depth, focused staff training to encourage digital literacy and creative thinking within the company is a viable strategy for meeting this difficulty. The best thing about operational intelligence is that, once it’s put into practice, everyone can see that the new procedures are significantly faster and more efficient than the old ones.

2. Setting data priorities:

The possibilities presented by a newly developed digital instrument can be somewhat daunting. Businesses often struggle to determine which data is most important for their needs, making the task more difficult due to competing demands, resource constraints, and expectations from senior management. When in doubt, try to adhere as closely as you can to the initial set of goals. Check the quality of the data analysis about those goals once the new system has been configured and is operational. 

3. Efficiency:

Finding the right balance between data analysis speed and quality is one of the hardest things about putting OI into practice. It will take more time for organizations with stringent data quality standards to prepare their data for the analysis required to use OI to get relevant insights.

Application Of Operational Intelligence In Different Fields

All the main market sectors and industries make extensive use of operational intelligence solutions. Let’s examine which industries are embracing OI technologies at the fastest rate and how they usually apply them.

Information Technology (IT)

IT managers utilize operation-intelligence to keep an eye on their infrastructure, particularly to respond quickly to potential issues like assaults and system breakdowns.  


When it comes to using industrial operational intelligence, the manufacturing sector is setting the standard. Manufacturing facilities may carry out continuous monitoring thanks to industrial OI, which collects data from the factory floor and incorporates smart sensors into equipment, systems, and procedures. It is important for production line monitoring, especially for machine functionality. 


The financial sector can use OI systems to get insights and notifications on matters that are urgent, such as stock prices and currency rates. This talent is particularly crucial for spotting any fraud. They follow stock markets and money flows, identify possible security threats, and more using OI technology.

Sales & Marketing

Through campaign results analysis, operation-intelligence helps advertisers optimize their targeting strategies.

Human resources (HR)

HR managers utilize OI to track recruitment conversion, optimize their workload, and assess employee performance.


Operational intelligence is most commonly used in the telecommunications industry for error identification and prevention, network failure and security breach detection, tools performance monitoring, and other related tasks.


OI offers continuous visibility into supply chains, inventory levels, delivery schedules, and expiration dates, among other logistical components. Additionally, it produces enormous volumes of diverse operational data, which OI platforms may gather and examine. These data flows cover a variety of topics, such as the management of aircraft and other vehicles, the functioning of train stations, airports, and other transportation hubs and intersections, passenger flows, problems with routes and logistics, incidents, workers in the transportation sector, and travel experiences of passengers.


Retail companies are arguably the most active adopters of OI solutions. Retail uses operations intelligence to obtain important insights regarding supply chain problems, logistics, and merchandising, as well as customer behavior. Real-time e-commerce website monitoring and user behavior analysis are other ways that OI is used in retail. Retailers utilize OI to monitor staffing levels, product demand, and expiration dates.


Modern OI solutions are also being used by healthcare organizations to accomplish a range of objectives and advantages. OI can be used, specifically, for pharmaceutical inventory management, tracking medical records, forecasting hospital needs for medications and medical equipment, and monitoring healthcare facility operations.


Operational intelligence applications for analyzing sensor data collected from manufacturing machines, pipelines, lifts, and other equipment have been sparked by the Internet of Things’ growth. This allows predictive maintenance programs to identify possible equipment failures before they happen. OI applications are also powered by other machine data types, such as real-time analysis of server, network, and website logs to detect security threats and problems with IT operations.

Final Thoughts

Operations intelligence is a potent tool that can enhance your business analytics and monitoring operations. It can give you extensive insight in real-time and transform data into insightful data that can be used to improve security, minimize waste, increase productivity, and optimize all business operations throughout the entire business cycle.

Cflow provides an extensive solution for operational business intelligence. Organizations that affect customers, minimize application and system downtime through more efficient and effective troubleshooting and enhance the customer experience through real-time insights and reporting. 

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