Successful customer loyalty programs need to be designed in such a way that they are aligned with the brand’s strategy and are financially viable. Careful planning is required while designing the loyalty program, where you need to accurately determine the structure of rewards and define promotional strategies and reward structures carefully. Approval of loyalty programs involves multiple departments and even the executive leadership at times to make sure that the program is effective in achieving business objectives. An unstructured customer loyalty program approval process is prone to delays and potential legal issues. A standard workflow that formalizes the way loyalty programs are handled helps retailers achieve their branding objectives.When the approval process is automated with Cflow, all aspects of the loyalty program are thoroughly reviewed and stakeholders are kept informed on the status of requests.