Every organization, new and old works towards the same goal – to make maximum revenue every year. The goal is always achieved by selling your product or service to a potential client base.

Be it a small startup or a fully established enterprise, using the right tools is mandatory for a company to properly keep track of its sales. The internet is flooded with lots of sales management tools promising to simplify your sales management procedure. Here’s a list of the top 5 sales management tools that have gained a reputation for their ease of use, features, and overall end-user experience.

1. PipeDrive

Before we venture into the big guns, it’s good to check out PipeDrive. The simple and efficient management tool has been built from scratch to motivate small teams to grow big. Instead of intimidating users with too many features and technical jargon, the tool provides all basic features like email automation, sales reporting, forecasting, and detailed analytics.

The UI is fun, easy to understand, and will let you know everything at a glance.

Business users expect free sales management software to intuitively meet their requirements and there are programs such as Cflow that offer a free subscription. However, a paid version would always offer the highest level of customization, customer support, and powerful automation features to put your business on the right track.


  • Easy to use
  • Designed for small teams


  • Not meant for large corporates
  • Has limited features

Cost – $12 per user, per month

2. Salesforce

When you are in the sales and marketing industry, it is very difficult to have not to come across Salesforce. The tool is considered #1 in the world and for a reason as CRM is used by major brands around the globe. When you use the program, you should be able to attract new customers, let them know more about your product or service, and turn them into subscribers.

Salesforce is all about conversion and productivity as it streamlines your work in a tight-knit environment. By deploying a powerful sales management software like Salesforce in place, it’s easier to organize your work and improve customer relations experience with long-term benefits. The level of customization is limited in popular programs and going with a fully customizable automation tool as Cflow is a viable alternative.


  • A highly reliable and robust platform
  • Excellent customer support
  • Range of features


  • Very expensive
  • Doesn’t allow custom features to be requested or added

Cost – $25 per user, per month

3. Zoho CRM

Zoho has developed a brand name for itself by being an enterprise-friendly development platform. With Zoho CRM, your company can easily engage your customers on social media and through e-mail. The application focuses on maximum conversion rate by being a smart, versatile, and reliable platform to work with.

Zoho CRM has a slightly complicated interface which may take some time to get used to but once you understand how useful the platform is, it should get the job done. Choosing the right sales management software is a feat by itself but it’s simplified when you have an astute knowledge of your requirements and the features the tool should have. Zoho has created a brand name by offering multiple software tools and their CRM with automation capabilities has captured the attention of many.


  • Easy to use
  • A smart tool that simplifies conversion processes
  • Brings all conversations into one place


  • It May take some time to understand the long list of features found on Zoho

Cost – $12 per user, per month

4. MailChimp

MailChimp is an online management tool that simplifies the process of creating beautiful e-mails and forwarding them to your client database. It takes less than five minutes to come up with amazing e-mails powered by built-in templates. You don’t need to have any coding experience or prior technical skills to use it. When sending e-mails to your clients and potential customers, be proactive and see the campaign from a customer’s perspective. Sales management tools like MailChimp are efficient and useful but it’s up to you to decide how to approach your customers so as to improve brand image and sales.


  • Lots of templates available
  • Simplifies e-mail management


  • Designed for beginners, doesn’t have any advanced editing features

Cost – $10 per month, free option available with limited features

5. Cflow

Developed by Cavintek, Cflow is a workflow automation software that is known for its simplified UI, range of features, immense customer support, and strong customer base.

Many of the features in Cflow might surprise a lot of users because the team has made sure everything you would expect is available in the app’s interface – right from cloud-based security, and encrypted solutions to reliable support, everything that you need, and more are provided by an efficient team.

Another impressive aspect of Cflow is that it allows you to create as many workflows as your organization needs in the paid subscription plan. For the convenience of customers, multiple subscription plans are provided and it is easy to start off with the free account by creating your first automated workflow process.

Cflow is one of the most popular free sales management software which provides a free plan in which you can conveniently create a workflow and understand the true potential of the automation tool before making your purchase decision.


  • Cflow uses a visual workflow builder making it easy for anyone to create workflows
  • Color-coded boxes and easy-to-understanding interface
  • Uses AWS cloud security. All processes are encrypted and secured


  • Large enterprises may not benefit as Cflow’s features are limited and geared towards small, medium-range businesses

Cost – Free subscription available. Paid subscription starts at $5 per user, per month