Retail and e-commerce companies need to aggressively promote their brand to maintain growth of business and establish their brand in the market. The promotional material used for branding needs to align closely with the advertising guidelines, legal requirements, and brand messaging. The content of the advertisement needs to be examined closely by the marketing, legal, and even the compliance teams sometimes. To get the material reviewed and approved, you need a streamlined process that examines every aspect of the promotional content. To ensure complete review of the content of promotional materials, retail and e-commerce companies require a standardized process. When promotional material is thoroughly examined, the scope of miscommunication and negative branding is minimized. Workflow automation ensures that promotional material is thoroughly evaluated and approvals are provided on time. A fully customizable workflow platform like Cflow ensures that all promotional materials are thoroughly reviewed and approved before they are released.