Affiliate Marketing Program Approvals

Marketing teams in retail and e-commerce companies invest a lot of effort in expanding their marketing reach. Affiliate marketing is one of the ways in which they can establish partnerships with affiliates that are closely aligned with their organizational goals and compliance standards. As part of the affiliate partnership deal, in exchange for product or service promotion a commission on the sales generated is shared with the partner. Before signing up for the affiliate partnership, the partnership deal/contract needs to be thoroughly reviewed by marketing and legal teams. Only when the terms of the partnership are fair and mutually beneficial, can the partnership be signed off. The entire review and approval process required great attention to detail and compliance checks, which cannot be done consistently through manual processes. This is where workflow automation can make a difference. A structured approval workflow implemented with a no code solution like Cflow can make marketers breathe easy. Automation ensures that each term of the partnership is thoroughly vetted and is aligned with organizational goals. The risks and inconsistencies associated with manual processing are eliminated by automation with Cflow.