Brief : Before introducing a product into the market, the branding and marketing teams brainstorm on the product packaging appeals to the target audience and adheres to organizational guidelines. The product packaging must also adhere to legal policies. Approval of the product packaging involves the legal, operations, and production teams as well. The marketing team along with the legal and operations teams carefully reviews the design and layout of the product packaging. With multiple steps and multiple layers of review and approval, it becomes all the more important to have a streamlined packaging approval process. Automation can bring structure and orderliness into the way product packaging requests are reviewed and approved. Cflow is a workflow solution that streamlines the approval process for product packaging requests. The automated routing feature in Cflow ensures that product packaging requests are routed to appropriate stakeholders in the operations, legal, and marketing teams for timely review and approval.